Discover Meluha

Demonetisation Demonetisation is expected to have a transient impact on the economy. It will have a great impact on the economy and lives of people . Demonetisation is a bold and decisive measure that will lead to higher GDP growth. The effects of demonetisation will not spillover to the next fiscal. Agriculture sector Sowing farmers should feel secure against natural calamities. A sum of Rs. 10 lakh crore is allocated as credit to farmers, with 60 days interest waiver. NABARD fund will be increased to Rs. 40,000 crore.  Government will set up mini labs in Krishi Vigyan Kendras for soil testing. A dedicated micro irrigation fund will be set up for NABARD with Rs 5,000 crore initial corpus. Irrigation corpus increased from Rs 20,000 crore to Rs 40,000 crore. Dairy processing infrastructure fund wlll be initially created with a corpus of Rs. 2000 crore. Issuance of soil cards has gained momentum. A model law on contract farming will be prepared and shared with the...

  The Concept Political marketing is the process by which political candidates and ideas are directed at the voters in order to satisfy their political needs and thus gain their support for the candidate and ideas in question. A cursory comparison between marketing of goods and services, and marketing of political candidates would readily point up at least one common concept promotion. Clearly there is quite extensive use of media by the seller and the candidate for the purposes of informing, reminding, as well as changing attitudes and behavior. Possibly, such a comparison would also indicate that both marketing of goods and services, and marketing of political candidates utilize similar tools such as market research, and various statistical and computer techniques in studying the market. Although these points are essentially correct, they denote only a few of the similarities between marketing and political marketing.     Well ther...